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Каталог Гуманітарна тематика Економіка, менеджмент, маркетинг Менеджмент, ориентированный на рынок. СПб. с. 800 2007  

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А    Б    В    Г    Д    З    К    М    О    П    Р    С    Т    У    Ф    Х    Ц    Ш    Э   

Менеджмент, ориентированный на рынок. СПб. с. 800 2007

Менеджмент, ориентированный на рынок.   СПб.  с. 800  2007

Один из наиболее видных представителей европейской маркетинговой школы, профессор Жан-Жак Ламбен, предлагает учебник, занимающий особое место в современной деловой и управленческой литературе. Наряду с последовательным и систематическим изложением научно обоснованных подходов к маркетингу автор уделяет серьезное внимание реализации маркетинговых стратегий в повседневной деятельности компаний, работающих на различных товарных рынках. Ж.-Ж.Ламбен отходит от традиционного схематичного представления маркетинговой деятельности как комбинации четырех базовых направлений (4Р) и переосмысливает роль маркетингового подразделения в обеспечении эффективности бизнеса фирмы. В книге подробно анализируются содержание и взаимосвязи двух уровней маркетинга - стратегического и операционного, при этом акцент делается на практическое применение теоретических знаний.

В отличие от многих аналогичных изданий детально рассматриваются такие области как маркетинг промышленных товаров, торговый маркетинг и международный маркетинг.

Автор приводит большое количество примеров, связанных с успешными действиями компаний на рынке. Впервые в русское издание книги Ж.-Ж.Ламбена включены кейсы, моделирующие конкретные проблемные ситуации, с которыми пришлось столкнуться известным зарубежным фирмам.

Данная работа ориентирована прежде всего на слушателей программ МВА, студентов старших курсов, обучающихся по управленческим специальностям, а также на профессиональных менеджеров, работающих в сфере маркетинга и стратегического управления.

  • Видавець: Ламбен Ж.
  • Дата поступлення: 7 липня 2005

Посетителям из России - Поискать книгу у нашего РОССИЙСКОГО ПАРТНЕРА
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Книги - новинки в магазині

19 лютого 2008:  Економіка, менеджмент, маркетинг Психология влияния: техники манипуляции в бизнесе и личном общении М. с. 352 2007   32.00 грн. Психология влияния: техники манипуляции в бизнесе и личном общении    М.  с. 352  2007 в кошик  
19 лютого 2008:  Економіка, менеджмент, маркетинг Экономика впечатлений: работа - это театр, а каждый бизнес - сцена М. С. 304 2005   133.00 грн. Экономика впечатлений: работа - это театр, а каждый бизнес - сцена    М.  С. 304  2005 в кошик  
19 лютого 2008:  Економіка, менеджмент, маркетинг Экономическая теория денег, банковского дела и финансовых рынков, 7-е издание   315.00 грн. Экономическая теория денег, банковского дела и финансовых рынков, 7-е издание в кошик  
19 лютого 2008:  Економіка, менеджмент, маркетинг 1С:Бухгалтерия 8 для Украины. Учебная версия М. с. 563 2007   97.00 грн. 1С:Бухгалтерия 8 для Украины. Учебная версия    М.  с. 563  2007 в кошик  
19 лютого 2008:  Економіка, менеджмент, маркетинг 1C: Предприятие 8.0. Программирование в примерах. М. с. 384 2007   69.00 грн. 1C: Предприятие 8.0. Программирование в примерах.    М.  с. 384  2007 в кошик  

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